SXSW
A complete rebrand of South by Southwest, redefining its visual identity to match its evolution as a global hub for creativity, technology, and culture. Loud, layered, and unapologetically fun.
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The project involved designing a new logo system, updated color palette, typography, and flexible design assets adaptable across music, film, tech, and education sectors. We focused on creating a bold, modular look that honored SXSW’s roots while embracing its future. The rebrand energized the festival’s presence and deepened its connection with a worldwide audience.
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